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Théophile Alexandre Steinlen1897 Original Poster - Les Maîtres de l'affiche Pl. 95 Lait pur de la Vingeanne1897
1897
About the Item
Théophile-Alexandre Steinlen's "Lait pur de la Vingeanne stérilisé" poster, created in 1897 for Les Maîtres de l'Affiche in plate number 95, is an outstanding example of the poster art of the time.
Théophile-Alexandre Steinlen was a French-born Swiss artist. His poster promotes pure, sterilized milk from the Vingeanne region. The poster features a rural scene with a peaceful cow in a green meadow. It evokes the pure, healthy nature of Vingeanne milk.
Steinlen uses flowing lines and soft colors to depict the scene. Shades of green and blue create a calm, refreshing atmosphere, reinforcing the idea of the purity of milk. The cow is depicted with elegant realism, reflecting Steinlen's appreciation of the beauty of nature.
Vette's poster emphasizes the quality and confidence associated with the product. Steinlen succeeds in conveying a sense of freshness and authenticity, encouraging viewers to choose this Vingeanne milk for its superior quality.
Les Maîtres de l'Affiche was a collection of 256 posters created by renowned artists of the time. Steinlen's poster for "Lait pur de la Vingeanne stérilisé" was featured in plate number 95 of the collection, highlighting its importance and appeal.
Gastronomy - Advertising - Côte-d'Or
Les Maîtres de l'affiche Pl. 95
Quillot Frères Montigny sur Vingeanne Côte d'Or
Chaix
- Creator:Théophile Alexandre Steinlen (1859 - 1923, French)
- Creation Year:1897
- Dimensions:Height: 15.75 in (40 cm)Width: 11.42 in (29 cm)
- Medium:
- Movement & Style:
- Period:
- Condition:Good condition, one slight fold.
- Gallery Location:PARIS, FR
- Reference Number:1stDibs: LU1792212657732
Théophile Alexandre Steinlen
Theophile Alexandre Steinlen was born in Lausanne in 1859. He was naturalized French in 1901. He was a painter, engraver, illustrator, poster artist and sculptor. Before settling in Paris, he made a detour to Mulhouse where one of his uncles placed him in the studio of one of the best lithographers of the time. He settled definitively in Montmartre in 1881. Willette introduced him to his companions of the Cabaret du Chat-Noir animated by Rodolphe Salis. He met Toulouse-Lautrec, Forain, Léandre, Debussy, Eric Satie, Verlaine, Alphonse Allais and Aristide Bruant. He took part in the performances of the famous cabaret's shadow theater with animal stories and, most often, sequences featuring cats, for which he has a particular affection. The felines will appear throughout his activity as "parentheses" in a tormented work. There is, in this torment, the expression of no personal problem but a painful compassion for the lives of the exploited and marginal beings. He painted and drew idylls, balls and bastrings, workers, kids and gosselin, the poor, the little workers, girls and marlous. He sometimes made posters. In the most successful of them (« Le lait pur de la Vingeanne » et le « Fer Bravais ») he imposed, relevant or not, the presence of cats.
In 1901, Steinlen worked for L'Assiette au beurre , the most virulent satirical newspaper ever published and takes readily to target the institutions of the 3rd Republic.
His works are found in numerous Public Collections, such as Petit Palais in Geneva, Hermitage Museum in Saint Petersburg, and the National Gallery of Art in Washington.
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